Intimate Apparel Expertise Meets Custom Innovation
Solving what exists. Engineering what doesn't.After two decades designing intimate apparel and earning 2 patents in foundation garment engineering, Julia Burns brings comprehensive expertise directly to Manhattan’s most accomplished women through exclusive private consultations.
From solving everyday bra and shapewear challenges to engineering custom solutions for backless gowns and architectural fashion—Julia provides the complete foundation confidence you’ve been seeking.
What Julia Solves
Everyday Foundation
- Bras that don’t fit properly
- Shapewear that rolls or digs
- Support that fails by midday
- Finding the right solutions for your body
- Confidence through body changes
Special Occasions
- Backless and low-back gowns
- Strapless designs
- Sheer or delicate fabrics
- Architectural necklines
- Multiple outfit changes
Wardrobe Confidence
- Professional boardroom presence
- Speaking engagement polish
- Elegant entertaining
- Milestone celebrations
- Travel and destination events
PREMIUM SERVICE PACKAGES
Exclusive partnerships designed for Manhattan’s most discerning women aged 40-50
The Confidence Foundation
3-Month Partnership
Master your intimate apparel foundation and discover custom solutions for special moments.
Foundation Audit:
2-hour comprehensive intimates consultation
Expert bra and shapewear assessment
Professional fit analysis
Personalized recommendations
Custom Innovation:
3 custom LACE’D tape applications
Professional application training
Strategic event planning
Ongoing Support:
Direct access to Julia for 90 days
Text/email support
One 60-minute follow-up consultation
Perfect For:
The accomplished woman preparing for speaking engagements, her daughter’s wedding, charity galas, or wanting to solve long-standing fit frustrations.
Available:
Manhattan-based with travel options for select locations.
The Executive Transformation
6-Month Partnership (Most Popular)
Comprehensive intimate apparel solutions for every area of your life, from boardroom to ballroom.
Complete Wardrobe Solution:
3-hour strategic consultation
Curated everyday support recommendations (3-5 styles)
Advanced fit solutions (3 styles)
Quarterly consultations (2 sessions)
Event-specific planning (2-3 events)
Custom Innovation:
6 custom LACE’D applications
Professional application for 2 events
Advanced self-application training
Custom luxury fabric designs
VIP Benefits:
Priority scheduling
WhatsApp/text access to Julia
Complimentary emergency kit
Perfect For:
C-suite executives, entrepreneurs, and influential women with demanding schedules and diverse wardrobe needs—from board meetings to black-tie galas.
Available:
Manhattan-based with travel optional. Travel fees additional.
The Platinum Experience
12-Month Partnership
White-glove intimate apparel expertise and custom innovation for Manhattan’s most discerning women.
Annual Wardrobe Strategy:
3-hour wardrobe intensive
Complete foundation curation
Quarterly refresh consultations
Monthly check-ins + event-specific consultations
Annual planning session
Premium Custom Solutions:
12 custom LACE’D applications (monthly)
Professional application for 4 events
Custom luxury fabric designs
Complimentary Starter Set ($125 value)
Platinum Exclusive Access:
Book Julia within 48 hours
24/7 text/WhatsApp direct line
VIP luxury network referrals
First access to new innovations
Private event invitations
Perfect For:
Board members, philanthropists, high-profile executives with milestone events who demand perfection, discretion, and complete confidence.
Available:
Nationwide travel. Julia travels to you for critical events and milestone moments. Manhattan clients receive priority scheduling. Destination weddings and international events available by custom arrangement.
Payment plans available. 10% discount for payment in full.
Founder's Client Pricing
Unlike stylists who recommend products or fitters who work within existing options, Julia has designed intimate apparel for 20 years. She understands the engineering, knows why things fail, and has created patented technology for solutions that didn’t exist.
THE JULIA B NYC DIFFERENCE
Unlike stylists who recommend products or fitters who work within existing options, Julia has designed intimate apparel for 20 years. She understands the engineering, knows why things fail, and has created patented technology for solutions that didn’t exist.
20 Years of Proven Expertise
Julia isn’t a stylist who learned about intimate apparel—she’s designed it for two decades. She knows the architecture, engineering, and fit science that creates true confidence.
Patent-Protected Innovation
Julia’s 2 patents demonstrate a track record of solving problems no one else has solved. When traditional solutions don’t work, Julia has engineered new ones.
Luxury Industry Relationships
Julia’s expertise and innovation have attracted attention from leading luxury retailers. Her deep understanding of what discerning women need positions her at the forefront of intimate apparel innovation.
Results You Can Feel
Clients consistently report feeling more confident, less distracted by wardrobe concerns, and finally having solutions that work for their real lives.
THE JULIA B NYC PROCESS
Step 1
Discovery Call (Complimentary)
We’ll discuss your specific challenges, upcoming events, and wardrobe goals. This 20-30 minute conversation helps us determine which partnership level makes sense for your needs. No pressure—just a genuine conversation about whether Julia can help.
Step 2
Foundation Consultation
Julia conducts a comprehensive assessment—from your everyday bras and shapewear to your most challenging special occasion pieces. She’ll identify exactly what’s not working and why, then create your personalized solution strategy.
Step 3
Custom Solutions Implementation
Based on your specific needs, Julia sources optimal existing solutions and creates custom LACE’D applications for moments when traditional options don’t exist. You’ll receive professional application training so you can feel confident and independent.
Step 4
Ongoing Partnership
Throughout your partnership period, Julia remains your trusted advisor. As your wardrobe needs evolve, upcoming events emerge, or new challenges arise, Julia provides guidance, innovation, and support. You’re never left figuring it out alone.
CLIENT STORIES
“Julia’s innovation solved a wardrobe challenge I’d struggled with for years. The confidence I felt at my daughter’s wedding was priceless. I’ve since upgraded to the year-long partnership—I want Julia in my corner for everything.”
“I’ve struggled with finding bras that actually fit for years. Julia solved it in one session—and then showed me how to wear the backless gown I bought but never wore. The $2,750 was the best money I’ve spent on myself in a decade.”
“Julia saved my wedding day! From 7 am through our departure, she ensured everything was perfect. She fixed my sister’s shapewear issue in 30 seconds—something we’d been struggling with all morning. The Platinum Experience was worth every single penny.”
“As someone who works closely with luxury retail, I can say Julia’s technical expertise is unmatched. Her innovation is exactly what sophisticated women need and the industry has been missing.”
Book Your Complimentary Discovery Call
Serving Manhattan and available for travel nationwide to discerning clients who appreciate both mastery-level expertise and innovation.
Travel & Availability: Julia is Manhattan-based and serves clients throughout the New York metropolitan area.
For Platinum clients and milestone events, Julia is available to travel nationwide and internationally. Destination weddings, speaking tours, and extended travel services available by custom arrangement.
*Currently welcoming founding clients for Fall 2025. Spaces are intentionally limited to ensure the highest level of personal service and attention.
